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Gravity, the High Roller’s Gym

When it comes to gyms, for the most part a simple set of treadmills and machines can get the job done.  Yet that’s not always Gravity Gymenough for people.  On the highest floor of a building in Singapore, in the same building as Twitter’s Asia headquarters, lies Gravity.  Gravity isn’t like any normal gym, not by a long shot.  The gym, which opened less than a month ago, offers a high-tech workout to high-level executives, but it sure isn’t cheap.

If you thought Equinox was expensive, the entry fee at Gravity is a staggering S$3,000 ($2,140), and monthly membership is around $640 ($460), roughly five times what you’d typically pay for a gym.  Yet as the saying goes, you get what you pay for.  Those who can afford to shell out more than $7,000 a year to work out are awarded with a highly sophisticated modern fitness environment.  Upon signing up, members get an onsite blood analysis and a 3D body scan that collects a model based on 400 data points, with follow-up scans that allow members to track their progress.  Other initiatives include an app that tracks workouts both in and out of the gym, in addition to weekly social fitness competitions.

Gravity is owned by UK-based Fitness First, which runs sites in 16 different countries.  The gym is located in the heart of the city’s central business district, and also serves as a health hub, complete with in-house doctors and nutritionists.  When its partner restaurant opens its doors in October, then members will be able to get food tailored to their dietary requirements based on their health data.  There will also be customized US-made vitamins provided.  Simon Flint, CEO of Fitness First Asia, says that he intends to have the ability to tag aspects of the menu.

Gravity comes with some of the latest equipment, including a treadmill that automatically customizes your home screen and access to your emails when you log in.  A high-tech water cooler sits in the middle of the main gym area that tracks the number of plastic bottles saved if members refill their bottle instead of grabbing a new one.

If you have money to throw around in Singapore and want to join Gravity, it might not be as easy as you think; membership is capped at 999 people, and Gravity plans on filling up half of its quota by the end of the year.  To do this, the gym also has facilities set up to allow executives to work remotely while they work out, such as meeting rooms with conference-call capabilities and height-adjustable meeting tables.